Lobster Barn

Visual Brand Identity, Print & Web, Illustration

Situated in Victoria, PEI, Lobster Barn offers a unique dining experience characterized by picturesque views, a seaside atmosphere, and delicious pub-style food. Renowned for their quality cuisine and attentive service, Lobster Barn sought to revamp their visual identity with a recent cahnge in ownership to better reflect their core offering: lobsters and seaside charm.

Initially, our design direction aimed for uniqueness, but we soon realized the importance of aligning with Lobster Barn's lobster-centric theme. We settled on a sleek, stylized wavy serif logotype paired with a traditional woodcut-style lobster illustration, creating a cohesive brand image.

This refreshed identity extended across menus, apparel, website, and social media platforms, showcasing Lobster Barn's commitment to fresh, flavorful fare. We particularly recommend trying their lobster roll—an iconic dish that epitomizes PEI's seafood tradition.