Located on Prince Edward Island's beautiful north shore Built-Rite Construction Ltd. is a general contracting and construction company that prides itself in its project diversity from residential builds to commercial construction and project management. Built-Rite is the right choice!

When Richard reached out to Ashe, he was in the process of taking over Built-Rite from its long-time owner. The previous owner had built a reputation of outstanding, long-lasting work, so it was important that we keep some characteristics from the original brand as to not alienate their existing clientele.

The previous branding was joyful, bright, and child-like with a Bob the Builder-esque mascot. Richard and his partner Stephanie wanted the new direction to reflect the quality of the work they do and make it clear that they take quality and client relationships seriously.

We updated the brand through keeping the existing colour palette and making only minor adjustments to the copywriting that they’d being using. Mockups accurate to their industry were created to communicate the new direction and one concept was enthusiastically accepted. You can see it below.

Example of and ad from the former brand